Compilation of Belair television commercials from the early 1960s.


This movie is part of the collection: UCSF Tobacco Industry Videos

Audio/Visual: sound, color
Keywords: tobacco; cigarette; television; advertising; menthol cigarette; filter

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Reviewer: retrorex - - July 2, 2010
Subject: Ciggie makes her happier than her old man.
This woman forever in the hammock: That cigarette makes her happier than her boyfriend/husband. The way she slowly moves her head from side to side after taking a puff: I've never seen a smoker do this. And the dude looks like he's in good shape; he must have just started smoking a day or two before.

Reviewer: Spuzz - - April 24, 2006
Subject: Im Twice as refreshed!
OK, first the theme song. Thats quite catchy! Oooh! A guy is using an ACCORDION! Thats HEP! I like how the people are holding the cigarettes high high HIGH in the air! But what really gets me is this recessed filter that they have. Like the filter is somewhat sunk into the cigarette, as if that would mean something. Bel-Air says it does! It will put a breath of fresh air between you and the cigarette! Like, how is that possible? What a STUPID idea.

Reviewer: Christine Hennig - - April 9, 2006
Subject: The Answer, My Friend, Is Belair Cigarettes
Collection of dorky early-60s commercials for Belair cigarettes, mostly featuring groups of very white people partying by singing Belair jingles, which is at least livelier than the last 3, which feature a white guy talking to the camera. These are not as fun as some of the Raleigh commercials, but they do have the appealing dorkiness from the days before advertisers discovered the concept of cool.
Ratings: Camp/Humor Value: ****. Weirdness: ***. Historical Interest: ****. Overall Rating: ****.

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View more information at Legacy Tobacco Documents Library